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Business events are a great way to bring professionals together in an enjoyable environment, to meet new potential clients or to promote your brand or service. Over the years, we have performed some truly unique and fun corporate entertainment on the Gold Coast, so we have a few tricks up our sleeve to ensure your next event is a big hit!

Take a look at our top tips on planning the best corporate event on the Gold Coast:

1) Know your audience

Who are your guests? Why are they attending your event? What would they like to see at your event? What do they enjoy doing in their spare time?

Understanding your audience’s likes and dislikes is important when it comes to planning event entertainment. Think about what guests are hoping to get out of your event, what their preferences would be, and why they are making the effort to attend. Then go above and beyond their expectations to really impress them.

2) Identify and stick to your objective

Setting a clear vision of how you want your event to unfold and defining its purpose will help you when it comes to choosing the right entertainment.

Think about why you are hiring the entertainment act; is it to generate a buzz leading up to the event? To fill the room with anticipation? To get your guests mingling with one another? Or to create a wow factor?

Obviously if you are hosting a classy networking event for a group of superior executives, you don’t want a loud and flashy rock band deafening it’s ambiance. Always be clear on why you are holding the event in the first place and what the entertainment is trying to achieve.

3) Think about your branding

If the purpose of your event is to build awareness of your brand, product or services, or if there is a general theme surrounding the event such as ‘science’ or ‘marketing’, think about using your entertainment as a way to promote yourself.

Entertainment is typically the most photographed, documented and talked about aspect of an event, so why not use this to your advantage by adjusting costumes or branded materials to support your objectives.

At Big Top Entertainment and Unique Events (our sister brand), our performers can theme their outfits to match your brand or colour scheme and stand out from the crowd. When it comes to the entertainment, always remember to always ask yourself; how is this relevant to the event and its attendees?

4) Build a buzz with your corporate entertainment

Create hype in the lead up to your event by teasing your entertainment act to your audience well in advance. You can promote your event entertainment through your personal social media accounts, the media, and through word of mouth by generally be positive about the event. Just make sure you deliver on the day to avoid disappointment!

No matter how large or small your event is, when you have an extraordinary team entertaining your guests, your can be sure your event will be a successful one.

Unique Events is among Queensland’s favourite choices for corporate entertainment. We specialise in business events to create a truly unforgettable experience for you and your guests, and our team can help you choose the best entertainment act for your occasion and budget.

If you’re looking to book some fantastic corporate entertainment on the Gold Coast for your next event, visit Unique Events at